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一个成功的行业展会,关键在于其品牌价值的挖掘。即实现行业展会的品牌化经营与管理,在扩大或保持一定规模的基础上,最大限度地创造品牌价值。
A successful trade show, the key lies in the mining of its brand value. That is to achieve the industry’s brand management and management, expand or maintain a certain scale based on the maximum to create brand value.