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伴随着大众文化大发展大繁荣,电视娱乐节目以迅猛的发展态势成为广大观众极度关注和热捧的节目形式,并在近几年中越来越倾向大众平民娱乐化发展,无形之中形成了娱乐传播文化,也成为各电视台或电视频道中贡献收视率的主流力量。但在快速发展过程中也不断出现同质化、庸俗化、低俗化等系列面临的问题,同时与国外同类节目相比存在着较大的差距,迫切需寻找发展新思路。本文在结合当今大众文化大发展大繁荣背景下,通过分析中国电视娱乐节目发展中存在的问题,试图探析中国电视娱乐节目的发展对策。
With the great prosperity and development of popular culture, the television entertainment program has become the program of extreme concern and popularity of the audience due to its rapid development. In recent years, television entertainment programs have increasingly tended to entertain the mass public, forming entertainment Dissemination culture has also become the mainstream force contributing to the ratings in all television stations or television channels. However, problems such as homogeneity, vulgarization and vulgarization continue to emerge in the process of rapid development. At the same time, there is a big gap compared with similar foreign programs, and there is an urgent need to find new ideas for development. This article attempts to analyze the development strategies of China’s TV entertainment programs by analyzing the existing problems in the development of China’s TV entertainment programs in the context of the great development and prosperity of popular culture today.