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浊流肆溢的医药回扣真的就无药可治了吗? 实际上,为了阻断这股暗流,使药品流通能在阳光下交易,管理部门和各路专家没少想办法。包括实行药品招标:让药厂和医院直接见面,医院公开购药,价格性能比优胜者获得订单。也包括医药分离方案:医院不再卖药,完全交由药店及处方药销售中心来卖药,切断医生与药品连接的动脉。但经多方试点与实践,都因传统招标手段落后及多种体制与利益的原因实行不下去。而最近由海虹(控股)股份公司推出的名为“E药之道”的项目,却让人看到了一道阳光,现代化的网络营销体系,医药电子
In fact, in order to block this undercurrents and make medicine circulate in the sun, management departments and experts from all walks of life have found no sign of any possible solution. Including the implementation of drug tenders: let the pharmaceutical companies and hospitals to meet directly, the hospital open purchase of drugs, the price performance than the winners get the order. It also includes a drug separation program: the hospital no longer sells drugs, leaving the pharmacy and the prescription drug sales center entirely to sell the medicine, cutting off the artery connecting the doctor and the drug. However, after many pilot projects and practices, the traditional means of bidding are lagging behind and a variety of systems and interests can not be implemented. Recently launched by Haihong (Holdings) AG named “E-medicine Road” project, but let people see a sunshine, a modern network marketing system, pharmaceutical and electronic