镜子·尺子·梯子——江苏三泰金狮啤酒有限公司发展轨迹扫描

• 作 者: 孙小平
• 出 处: 中国商办工业
• 发表日期: 1997年06期
• 关键词: 啤酒有限公司 刁铺镇 陈毅元帅 东进 春兰集团 泰人 啤酒饮料 啤酒消费 市场战略 热销产品

在江苏省泰兴市刁铺镇,有条清冽甘爽蜿蜒回环的溪流,人称环溪,据说是西王母娘娘馈赠人间的一只玉镯演化而成。当然这是神话。千百年来,有关环溪水的动人故事,从南宋岳飞驻马抗金,到陈毅元帅挥戈东进,代代相传,流光溢彩…… 好酒离不开好水。好水可变成好酒?公元1975年,小镇人干起了大啤酒,上市不久声誉鹊起。几年功夫,在全国两次行评中蝉联部优,并

In Kuangpu Town, Taixing City, Jiangsu Province, there is a stream of clear, sweet and refreshing rivers, known as Huanxi, which is said to have evolved from a jade bracelet gifted by the West Queen Mother Goddess. Of course this is a myth. For thousands of years, the moving stories about the water around the ring stream ranged from Yue Fei of the Southern Song Dynasty to Majin, to Marshal Chen Yi, who marched from east to west and passed on from generation to generation. The wine was inseparable from good water. Good water can become a good wine? In 1975 AD, the township people started a big beer, and soon after its listing, the reputation grew. In the past few years, he has achieved excellent results in two national reviews and