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分析科技图书市场现状,结合图书营销新动态,运用互联网思维,提出科技类图书新媒体营销的新思路,探讨如何构建全场景专业生态圈营销平台,并给出实施案例。
Based on the analysis of the status quo of the technology book market and the new trend of book marketing, this paper puts forward the new thinking of new media marketing of science and technology books by using the internet thinking and discusses how to build the marketing platform of the full scene eco environment and gives the implementation cases.