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Digital poverty, one significant profile of digital inequality, refers to the poor situations in which residents are difficult to approach, accept and use continuously information and communication technologies. Based on importing of the theories of technology acceptance behavior and IT continuance in digital poverty, the paper proposes two research questions: 1) How do digital poor communities in rural areas get access to and accept ICTs? How do they expect their future usage of ICTs? 2) What factors are typically pushing the rural residents towards acceptance of ICTs? The authors conducted field studies in seventeen rural communities in four provinces(Gansu, Anhui, Hunan, and Guizhou) and two municipalities(Tianjin and Chongqing) in fifty-six days between 2011 and 2013.We established the three stages of ICT acceptance behavior of the rural digitally poor which includes ICT access, ICT use, and ICT expectance, and further structured a three-layered transmission model, from objective contexts, subjective perception to actual ICT acceptance behavior. The objective contexts consist of individual’s personal attributes and external social environment. The subjective perception consists of the perception of ICT usability, the perceived ease of use, self-efficacy, negative perception of ICT, perceived ICT usage, and perception of information needs.
Based on importing of the theories of technology acceptance behavior and IT continuance in digital poverty, the How do they expect their future usage of ICTs? 2) What factors are often pushing the rural residents as acceptance of ICTs? The authors conducted field studies in seventeen rural communities in four provinces (Gansu, Anhui, Hunan, and Guizhou) and two municipalities (Tianjin and Chongqing) in fifty-six days between 2011 and 2013.We established the three stages of ICT acceptance behavior of the rural digitally poor which includes ICT access, ICT use, and ICT expectance, and further structured a three-layered transmission model, from objective c The objective contexts consist of individual’s personal attributes and external social environment. The subjective perception consists of the perception of ICT usability, the perceived ease of use, self-efficacy, negative perception of ICT, perceived ICT usage, and perception of information needs.