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CI是英文Corporate Identity的缩写,意为企业形象.CI光碟就是采用多媒体电脑技术将企业有关的生产、宣传、销售等资料写入电脑光碟.这是多媒体技术与现代广告、现代企业管理等多个方面交叉渗透的结果.CI光碟一问世,就被国外大企业竞相采用,象美国麦当劳、UPS快递等公司,纷纷采用CI光碟代替传统的录像带.国内,CI光碟运用得还不够,比较有影响的是中国奥委会申办奥运会时,向奥委会提交的申报资料里,有一张宣传北京的光碟,这是一种最简单的CI光碟.目前嘉隆公司与深圳经纬商务公司、今涛策划公司(中国首届CIS战略研讨会总策划)联合筹办的CI光碟实验室已经投入商业
CI is the abbreviation of English Corporate Identity, which means the corporate image.CI CD is the use of multimedia computer technology to enterprise production, promotion, sales and other information written to a computer disc.This is multimedia technology and modern advertising, modern enterprise management, etc. CI discs as soon as they came out, they were competing to adopt large foreign companies, such as the United States McDonald’s, UPS Express and other companies, have used CI discs instead of the traditional video tape. Domestic, CI CD is not enough, more influential Is the Chinese Olympic Committee bid to host the Olympic Games, submitted to the Olympic Committee to declare the information, there is a promotional DVD in Beijing, which is one of the most simple CI discs.Columbia company currently and Shenzhen Jingwei Business Company, today Tao planning company ( China’s first CIS strategic seminar planning) jointly organized by the CD lab has been put into commercial