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叶茂中从一个地方电视台的小美工,成长为中国广告业数一数二大人物的过程,简直象一个新世纪的童话。很多人不解乃至不服气:凭什么他可以成功?对于在今年不景气的经济环境中苦苦挣扎的广告人来说,回答这个问题,已经具有鼓舞人心的普遍意义。其实,老叶三年前已经在东方卫视的《波士堂》回答了。当时我作为观察员,正好也在现场。他说:我介于营销与广告之间,我是营销界中最好的广告人,也是广告界中最好的营销人。这确实是理解这个人非常重要的角度。那就是,他总是在不同的角色之间转换,并且在不同的时间与空间中扮演最为合适的角色。
Ye Mao from a small local television station art, the growth of China’s advertising industry one of the two figures of the process, almost like a fairy tale of the new century. Many people find it hard to be convinced: why can he succeed? Answering this question has already had an encouraging general significance for advertisers struggling in a recessionary economy this year. In fact, the old leaf three years ago in the Oriental TV’s “Boston Hall” to answer. At that time I was an observer, just at the scene. He said: I am between marketing and advertising, I am the best advertising in the marketing community, but also the best advertising in the marketing. This is indeed a very important point to understand this person. That is, he always switches between different characters and plays the most appropriate role in different times and spaces.