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重温两千三百年前先哲亚里士多德的箴言,让我们有一种拨云见日的快感离开营销传播圈的营生有一段时间了,仍然不时会有朋友咨询一些有关传播策略方面的事情。简单梳理一下,遇到的问题无非两类:其一,怎么吸引更多的关注和认同,提升营销效果;其二,遇到麻烦了,如何赢得社会信任化解危机。按照过往的行业惯例,会拿出一套看似眼花缭乱的策划案,从环境分析到沟通
Reviewing the Philosopher’s Philosophical Belief for 2,300 years ago, let’s have a pleasant feeling of moving away from the marketing circle for some time. From time to time, some friends will still be asking about some communication strategies. Simply comb, the problems encountered are nothing more than two categories: First, how to attract more attention and recognition, improve marketing effectiveness; Second, in trouble, how to win the trust of society to defuse the crisis. In accordance with past industry practice, will come up with a seemingly dazzling plan, from environmental analysis to communication