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广告是一种利用媒体向社会传播信息的活动。电视广告是广告中最重要的组成部分,它的主要作用是通过电视这一媒介向消费者传递商品信息,介绍商品的特点性能、价格质量,使人们在消费的时候首选该产品。所以,成功运用电视广告向消费者全方位展现商品,是每一个电视广告人孜孜以求的目标。形形色色的电视广告也由此粉墨登场。有的广告商成功地运用消费者崇拜名人的心理,请名人
Advertising is an activity that uses the media to distribute information to the community. Television advertising is the most important part of advertising. Its main function is to transmit the product information to consumers through the medium of television, introduce the characteristic performance and price quality of the products, and make them preferred when spending. Therefore, the successful use of television advertising to consumers all-round display of goods, every television advertisers pursued the goal. All kinds of television ads are also come to light. Some advertisers successfully use the psychology of consumers worship celebrities, please celebrities