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用户是一个媒体的基石,其重要性不只体现在规模上,更体现在用户的属性与行为粘性上。为广告主提供更精准的营销服务,为用户提供更符台其口味的内容,都需要我们及时了解用户群体的变化。一直以来,高端、男性为主一直是凤凰网留给人们的印象。但伴随着凤凰用户规模超3亿,凤凰网的用户构成基因是否发生了变化.凤凰网是否还保有高价值用户?男女比例更趋于均衡根据2013年艾瑞门户媒体价值研究显示,随肴凤凰网用户规模的不断提升,用户结构发生了改变。数据显示,近年来凤凰网女性用户占比逐年递增,截
The user is the cornerstone of a media, its importance not only reflected in the scale, but also in the user’s behavior and behavior of the sticky. For advertisers to provide more accurate marketing services to provide users with more content its taste, we need to keep abreast of changes in the user community. All along, the high-end, male-dominated has always been the impression left by the Phoenix network. However, with the scale of over 300 million users in Fenghuang, whether the gene composition of users in Fenghuang Wang has changed. Does Fenghuang still have high-value users? The proportion of men and women tends to be more balanced. According to the research on the media value of Ereli portal in 2013, As the scale of network users continues to improve, the user structure has changed. Data show that in recent years, the proportion of female users Fenghuang increasing year by year, cut