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中央电视台针对2016年度总局创新创优获奖节目的创作经验进行总结,挖掘创新共性,寻找创新个性,以期为2017年度创新工作提供有益借鉴。2016年以来,中央电视台全方位推进创新创优,不断提高传播力、引导力、影响力、公信力,涌现出一批叫得响、传得开、留得住的精品力作,初步实现了创新创优工作的常态化、长效化。在总局2016年前三季度创新创优节目评选中,中央电视台共有7档节目获奖,在全部获奖节目(共计27档)中占比超过四分之一,充分体现了国家媒体的示范引领作用。其中,综合频道《加油!向未来》、中文国际频道
CCTV summarizes the creative experience of the Awards and Innovation Awards of the SAIC in 2016, explores the common ground of innovation and looks for innovative individualities in order to provide useful reference for the 2017 annual innovation work. Since 2016, CCTV has been promoting innovation and excellence in all aspects and has continuously improved its communication, guidance, influence and credibility, and has produced a batch of masterpieces of excellent works which have been well received by the public. Excellent work of the normalization, long-term. In the first three quarters of 2016 of the SAIC’s selection of innovative excellence programs, CCTV won a total of 7 programs, accounting for more than one quarter of all the winning programs (27 in total), demonstrating the leading role of the state media. Among them, the integrated channel “come on!”, Chinese International Channel