【摘 要】
：
体育拥有改变世界的力量,而世界杯堪称提升品牌影响力的最佳赛场。巴西世界杯期间,搜狐凭借“移动+视频”的组合,以赛事视频点播、自制、自媒体等报道形态为特色,全面领跑世
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体育拥有改变世界的力量,而世界杯堪称提升品牌影响力的最佳赛场。巴西世界杯期间,搜狐凭借“移动+视频”的组合,以赛事视频点播、自制、自媒体等报道形态为特色,全面领跑世界杯网络报道。凭借PC端、搜狐新闻客户端、手机搜狐网、搜狐视频客户端四端事件营销战略,帮助广告主实现了多元化立体营销。著名调查机构C T R央视市场研究调查数据显示,搜狐视频客户端的用户份额达到27.3%,位居行业之首。易观数据显示,搜狐新闻客户端以48.78%的用户覆盖比例,稳居行业首位。
Sports have the power to change the world, and the World Cup is the best place to improve brand influence. During the World Cup in Brazil, Sohu with “mobile + video ” portfolio to video on demand events, self-made, since the media and other reports feature features, a comprehensive lead the World Cup network coverage. With the PC side, Sohu news client, mobile Sohu, Sohu video client four-terminal event marketing strategy to help advertisers achieve a diversified three-dimensional marketing. CCTV market research survey data show that the Sohu video client user share reached 27.3%, ranking first in the industry. Analysys data show that Sohu news client coverage ratio of 48.78% of users, ranking first in the industry.
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