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随着微博的火热,各大门户网站在激烈的微博争夺战中招数尽显,广告主对微博的营销战也呈白热化趋势。2011年8月,AdMaster精硕科技与SSI艾斯艾国际市场调查咨询有限公司对近千名微博用户进行了使用习惯的调查。通过此次调研,希望能够更有效地帮助客户了解微博用户群体在日常使用中的现状,有的放矢地选择微博平台,提高沟通效果,提升微博营销ROI。
With the hot microblogging, the major portals in the fierce competition in the microblogging fight tricks, advertisers microblogging marketing war also white-hot trend. In August 2011, AdMaster Quincy Technology and SSI Ai Siyi International Market Research Consulting Co., Ltd. conducted a survey on the usage habits of nearly a thousand Weibo users. Through this research, I hope to help customers better understand the current status of Weibo users in their daily use, and select the Weibo platform to enhance the communication effect and improve the Weibo marketing ROI.