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张泉灵、郎永淳、李小萌等央视名角的出走,引发社会热议,学界、业界对此议论纷纷、说法不一,对于名角的出走,有的持乐观态度,有的持悲观态度,本文旨在通过从1995年到2015年这20年间,从央视出走的名角的统计,以一种发展和历史的视角来探讨这个问题。本文认为这是媒体“经济人”角色苏醒的结果;随着我国经济不断发展,尤其是新媒体市场的不断发展,出走的媒体人特别是“央视名角”由原来的“雇佣关系”向“资本关系”转型;媒体人自由选择职业,这种经济发展的结果,是社会的进步,并进一步的对处于“风雨飘摇”中的传统媒体体制构成挑战。
Zhang Quan Ling, Lang Yongchun, Li Xiaomeng and other CCTV celebrities leaving the runway, triggering social hot debate, academia, the industry are talking about this, different opinions, the famous corner of the go, some optimistic, and some pessimistic attitudes, During the 20 years between 1995 and 2015, the statistics of the celebrities leaving CCTV explored the issue from a developmental and historical perspective. This paper argues that this is the result of the revival of the role of the media and the “economic man.” As China’s economy continues to develop and the new media market in particular continues to evolve, the media people who leave the country are hired by the original CCTV Relationship “to” capital relation “; and the media people are free to choose their careers. The result of such economic development is the progress of society and further challenges the traditional media system in” precariousness and soundness. "