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近年来,媒体经营是一个热门话题,媒体经营甚至被学界认为是21世纪的一个暴利行业。于是,很多的资本都在这个被看好的矿脉中淘金,几度沉浮,几多探索,能够成功翘首的并不多见。青岛五洲广告也在这个大潮中寻找机会,试图有所突破和收获,于是,从1996年开始涉足媒体经营领域,和媒体进行了多方位合作,进行了诸多经营方面的探讨,并积累了一些成功的经验。其中,青岛电视台三套(电视剧频道)的《假日大放送》可谓是成功的一个典范。
In recent years, media management is a hot topic. Media management has even been considered as a lucrative industry in the 21st century by the academic circles. As a result, a lot of capital are prosperous in this prosperous veins in the gold, how many ups and downs, how much exploration, to be successful eagerly missed rare. Qingdao Wuzhou ads are also looking for opportunities in this tide, trying to make some breakthroughs and gains, so, from 1996 began to get involved in the field of media business, and the media conducted a multi-directional cooperation, carried out a number of operational aspects, and accumulated some success experience of. Among them, the Qingdao TV three sets (TV channels) of the “holiday” can be described as a successful example.