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在碎片化和社交化的时代,细分度才是检验市场成熟度的更深层指标这样一种新模式的萌芽和发展充分证明了,通过社交网络来筛选和维系一个互动较为紧密的客户社区是完全有可能的。最近,一种“一个人的商业”模式正在默默成长:比如利用微博展示和销售复古首饰的珠宝店,专为旅行者提供跟拍服务的摄影师,专门提供家宴服务的厨师团队,专门为中产阶级家庭根据照片定制肖像画的画家,以及提供私人保健医服务的健康管家等等。它们的共同点:有一门高于常人的独特手艺,服务于高支付能力且价格不敏感的小众群体,通过高度人格化的微博运作来建立自己的客户社区,客户粘
In the era of fragmentation and socialization, segmentation is the deeper indicator of market sophistication. The emergence and development of a new paradigm proves that screening and maintaining a more engaged customer community through social networks is It is entirely possible. Recently, a “one-man-business” model is growing silently: such as jewelry stores that display and sell vintage jewelery on the Weibo and photographers who provide follow-up service to travelers, chef teams that specialize in banquet services , Painters who customize portraits for middle-class families based on photographs, health stewards to provide private health care services, and more. They have something in common: a unique skill above ordinary people, a niche group that serves high affordability and insensitivity to price, a highly personalized micro-blogging operation to build up their own customer community, customer stickiness