论文部分内容阅读
包装设计艺术是美学在现实生活中的实际应用,是存在着明确的目的性和功利价值观念的特殊艺术形式。上溯远古,包装与产品几乎同时期产主,说明了包装设计的悠久历史。随着社会的发展、科技的进步、新材料和新工艺的不断涌现,特别是当今市场经济激烈竞争的需要,包装设计艺术已以斑斓多姿的风采跨入了一个崭新的时代,并在群芳竞秀的艺术之林,闪烁着其它艺术无法比拟的灿烂光彩。为确保包装设计艺术在服务于人民的生产、生活和现代化建设中的永恒魅力,本文试就设计创作中必须注重的问题,进行初步探讨。
Packaging art is the practical application of aesthetics in real life, and it is a special art form with definite purpose and utilitarian values. Dating back to ancient times, packaging and products were produced almost at the same time, illustrating the long history of packaging design. With the development of society, the progress of science and technology, the continuous emergence of new materials and new technologies, especially the fierce competition in today’s market economy, the art of packaging design has entered a brand new era in a colorful style. Jing Xiu’s art forest, shining bright brilliant of other arts can not be compared. In order to ensure the eternal charm of packaging design art in serving the people’s production, living and modernization, this paper attempts to make a preliminary study of the problems that must be emphasized in the design creation.