开拓国际市场“十四法”

• 作 者: 周文生
• 出 处: 计划与市场
• 发表日期: 1998年12期
• 关键词: 国际市场 十四法 奶白色 微电子工业 钢铁工业 国际电话 潜在市场 精密陶瓷 医疗器械 国家企业

一、对比开拓法.让客商对自己的产品有比较有选择,身不由已地择物而购,从而拓开产品的销路.瑞士最大的日用生活品公司,为推销“洁牌”洗涤剂,别出心裁地在柜台上摆上两只沾满油垢的洗得通亮的奶白色瓷娃,结果生意兴旺,此招不说十分高明,却很奏效.

First, the comparison of pioneering law. To allow customers to have more choice of their products, could not help but have to choose to buy, thus expanding the sales of products. Switzerland’s largest daily-use products company, to promote the “clean card” detergent , Ingenuity to put on the counter with two shiny grease-colored milk white porcelain baby, the results of business thriving, this move does not say very clever, but very effective.