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为了解健康保险客户对中医预防保健(治未病)服务的真实需求,对短期险客户开展调查与分析,从而研发出相应服务包,建立应用示范样版。通过调研北京地区购买企业补充医疗保险的企业对中医预防保健服务需求情况,结果显示西医健康体检、医疗绿色通道服务(专家门诊等)、中医健康体检是短期险客户最迫切的预防保健服务项目;专业服务机构内一对一服务是最希望的服务方式;认为较为合理的服
In order to understand the real needs of health insurance clients for TCM preventive care services and to investigate and analyze short-term insurance customers, a service package was developed to establish a sample application template. The results showed that Western medical health examination, medical green channel service (expert outpatient service, etc.) and Chinese medical examination are the most urgent preventive health care services for short-term customers by investigating the demand of Chinese enterprises for preventive health care services in enterprises purchasing supplementary medical insurance in Beijing. One-on-one service within a professional service organization is the most desirable service mode; a more reasonable service