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随着多媒体时代的到来,国内电视行业的竞争日趋激烈和白热化。央视-索福瑞媒介研究有限公司提供的最新数据表明,在我国所有电视频道里,播出比重和收视比重最高的依然是电视剧,且远超其他类型节目,因此,电视剧也就自然而然成为大部分电视台创收的主要来源和支柱。虽然业界对电视剧播后质量的评价越来越关注和重视,但目前我国许多电视台存在只依靠收视率来评估电视剧的价值,尚未形成一整套科学、完整、可
With the advent of the multimedia era, the competition in the domestic television industry has become increasingly fierce and intensified. The latest statistics provided by CCTV-Sofitel Media Research Limited show that in all TV channels in China, the proportion of broadcast and the highest proportion of ratings are still TV series and much more than other types of programs, therefore, TV series naturally become the majority The main source and pillar of TV revenue. Although the industry is paying more and more attention to the evaluation of the quality of the drama after its broadcast, at present, there are many television stations in our country that only rely on the audience rating to evaluate the value of the drama and have not yet formed a complete set of scientific, complete,