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目前,国外的特许经营发展速度很快,2000年美国的零售业总额的50%都来自于特许经营,seven—eleven每两分钟开一个店。并且,特许经营的行业外延也在扩大,从最早的以餐饮、服务行业逐渐扩大到如汽车维修业、电脑销售等行业。可以这样说,特许经营作为一种
At present, franchising abroad is growing rapidly. In 2000, 50% of the total retail sales in the United States came from franchising. Seven-eleven opened a shop every two minutes. In addition, franchise industry extension is also expanding, from the earliest to the catering, service industries gradually expanded to such as automotive maintenance, computer sales and other industries. It can be said that franchising as a kind