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大部分市县电视台会有少量的自办栏目,除了新闻类的节目之外,通常有1~2个专题节目。受当地经济发展水平的诸多限制,市县电视台即便开办了一些专题节目,但并不能同中央、省市里的电视台相匹配,其运作方式也不同。在当前激烈的市场竞争中,市县电视台想要在其中具有一席之地,就需要结合当地受众的需求和自身所具有的地域特点办出具有特色的专题栏目,在具体实施过程中对节目内容进行不断调整、不断完善、不断充实,将多样化的节目形式同丰富灵活的节目内容相融合。
Most cities and counties have a small amount of TV stations to run their own sections, in addition to news programs, usually 1 or 2 special programs. Due to the limitations of the local economic development, city and county television stations, even though they have run some special programs, can not match the television stations in the central, provincial and municipal areas and operate in different ways. In the current fierce market competition, city and county television stations want to have a place in them, we need to combine the needs of local audiences and their own geographical features to run a thematic columns, in the specific implementation process of the program continuously Adjustment, continuous improvement, continuous enrichment, the diversity of program forms with rich and flexible program content integration.