论文部分内容阅读
随着国际互联网的不断拓展与日益成熟,电子商务活动在世界各国兴起并得以迅猛发展。它的触角已延伸到社会的各个领域,网络营销领域则是最早感受到电子商务影响和冲击的领域之一。这主要体现在贸易方式的变化上,其中一个显著的特点就是基于Internet上的电子商务活动,使国际商务出现网络化趋势,正促使着网络营销与传统营销在营销组合方式的积极整合成为当代市场营销发展的必然趋势。
With the continuous development and maturity of the Internet, e-commerce activities have risen in various countries and have been rapidly developed. Its tentacles have extended to various fields of society, and the field of network marketing is one of the earliest areas that felt the impact and impact of e-commerce. This is mainly reflected in the changes in trade patterns. One of the notable features is that based on the e-commerce activities on the Internet, the emergence of international business networking trends is prompting the active integration of network marketing and traditional marketing in the marketing mix to become a contemporary market. The inevitable trend of marketing development.