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目前,网络视听节目具有三个特点:一是创意灵活、形式多样、内容丰富优质;二是具有极高的即时性;三是国际网络视听节目制作水准大幅提高,推动全球网络视听行业发展。这些特点使网络视听节目在传播能力、控制能力和执行形式各方面具有很大优势,网络视听节目可以实现多面化、立体式、全方位呈现信息特质,并突出营销对象特点,为用户提供更优质的服务。
At present, the network audio-visual programs have three characteristics: First, creative flexibility, diverse forms, rich content quality; Second, has a very high instantaneously; Third, the international network of audio-visual programs significantly improve production standards to promote the global network audio-visual industry. These characteristics make network audio-visual programs have great advantages in terms of communication ability, control ability and implementation form. Network audio-visual programs can achieve multi-faceted, three-dimensional and full-featured information characteristics, and highlight the characteristics of marketing objects to provide users with better quality Service