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做了12年跨境电商生意之后,敦煌网创始人CEO王树彤想做一些改变,她意识到跨境电商真正的风口要到了。每年,王树彤都要集中时间考察全球市场的客户。2014年,她走访华南和华东的传统外贸代工厂,惊奇地发现当地商户已经厌倦了价格战,想要突破升级,树立品牌,但是无从下手。王树彤的惊奇并不是因为商户不安于现状,而是没有想到会这么快。她早就发现了这个问题,中国不缺乏好产品,国外市场对中国产品的需求也在增长,但是国内产品最大的问题就是同质化严重,
After 12 years of doing business in cross-border e-commerce, Wang Shutong, CEO of Dunhuang Network founder, wanted to make some changes. She realized that the real outlet for cross-border e-commerce is coming. Every year, Wang Shutong should focus on time to visit customers in the global market. In 2014, she visited the traditional foreign trade foundries in South China and East China and was surprised to find that local businesses were tired of the price war, they wanted to break through the upgrade and establish a brand name, but they could not start their business. Wang Shutong surprised not because of business unhappiness in the status quo, but did not expect so fast. She has long discovered this problem, China does not lack good products, and the demand for Chinese products in foreign markets is also growing. However, the biggest problem of domestic products is the serious homogeneity,