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当前,我国市场相对疲软,广告经营条件不太好,报纸广告面临严重的挑战,据中国报协提供的资料,去年全国有接近1/3的报社广告经营出现负增长。我们宁波日报这几年来虽然也受到经济回落的影响,但广告经营额1996年6000万元,1997年7000万元,1998...
At present, the market in China is relatively weak with poor advertising conditions. Newspaper advertisements face serious challenges. According to the information provided by China News Association, nearly one-third of the country’s newspaper advertising businesses showed negative growth last year. We Ningbo Daily in recent years, although also affected by the economic downturn, but the advertising business in 1996 60 million yuan in 1997 70 million yuan, 1998 ...