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随着现代科技的不断发展,人类已经步入信息时代。在信息化环境下,科普传播途径进入了交互、共享的传播阶段。科普传播过程可分解为科普工作者、科普信息、媒体和受传播者四要素。科普信息的选择、组织、表现形式,以及科普工作者和受传播者的传播技术、态度、知识等,都会使传播效果受到影响。优化科普传播效果应着重从明确预期效果、合理设计信息内容、构建良好传播环境、提高传受双方信息素养等方面推进。
With the continuous development of modern science and technology, mankind has entered the information age. Under the information environment, popular science communication has entered the stage of communication and sharing. Popularization of science popularization can be decomposed into four elements of popular science workers, popular science information, media and receivers. The dissemination of information, the organization, the manifestations of science popularization, the dissemination techniques, attitudes and knowledge of science workers and recipients can all affect the dissemination effect. Optimizing the dissemination of science popularization should focus on the specific expected effects, the rational design of information content, the construction of a good communication environment, improve the transmission of information literacy both promote.