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多年来,经济新闻呆板、乏味的状况,一直没有得到改变。这直接影响了经济报道的宣传效果。究其原因,主要是片面强调了经济新闻的指导性,而把可读性挤掉了。如何使经济新闻既有指导性又有可读性呢?有效方法之一就是要找准指导性与可读性的结合点,把二者有机结合起来。化深奥为浅显有些经济新闻,由于业务性较强,显得很深奥,不易为人们所懂,读者很难读下去。由此可见,可懂是经济新闻可读性的起码要求。读者看到一条经济新闻,他根本弄不懂说的是
Over the years, the dull and tedious economic news has not changed. This has a direct impact on the effectiveness of the economic report. The reason is that the one-sided emphasis on the guidance of economic news, and readability squeezed out. How to make economic news both instructive and readable? One of the effective methods is to find the combination of guidance and readability, and combine the two organically. Esoteric as a superficial Some economic news, due to the business is strong, very esoteric, not easy to understand, the reader is difficult to read. Thus it can be seen that comprehension is the minimum requirement for the readability of economic news. Readers see an economic news, he did not understand that