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日本的行销策略在全球商业竞争的舞台上,行销力量的强弱会决定其产品竞争力与企业的未来发展。在这方面,日本企业的行销策略是比较成功的。日本式行销的最大特色,就是将全世界视为一个潜在市场。美国著名的行销大师菲利浦·柯特勒指出,日本企业有三种行销策略。第一,技术落后于欧美企业的产品,往往采用先占有国内市场,再以发展中国家市场为跳板,进军美国及欧洲市场。如家电产
Japan’s marketing strategy On the global commercial competition stage, the strength of marketing power will determine the competitiveness of its products and the future development of the company. In this regard, the marketing strategy of Japanese companies is relatively successful. The biggest feature of Japanese-style marketing is that the world is considered as a potential market. The famous American marketing master Philip Kotler pointed out that Japanese companies have three marketing strategies. First, the technology lags behind the products of European and American companies, and often uses the domestic market first, then the developing country market as a springboard to enter the US and European markets. Such as home appliances