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2013年12月,工信部向三家运营商颁发了TD-LTE牌照,中国移动通信正式步入4G时代。4G的到来不仅可以让用户享受到更高速的无线连接,也将进一步推动移动互联网产业的发展,催生更多的业务形态和服务模式。因此,运营商必须进行商业模式、业务模式和运营管理体制创新,与互联网企业、虚拟运营商实现合作共赢,完成从产品经营向用户经营再到数据经营的转变,通过创新促进运营商的持续发展,实现4G时代的利润增长。
In December 2013, the Ministry of Industry and Information Technology issued TD-LTE licenses to three operators and China Mobile officially entered the 4G era. The advent of 4G not only allows users to enjoy higher speed wireless connections, but also will further promote the development of the mobile Internet industry and spawn more business models and service models. Therefore, operators must innovate the business model, business model and operation management system to achieve win-win cooperation with Internet companies and virtual operators, and complete the transition from product management to user operation to data management, and promote the continued operation of operators through innovation Development, realize the 4G era of profit growth.