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随着社会的飞速发展,汽车已不再是遥不可及的物品,在如今快节奏的生活里,它成为了我们代步出行的一种重要工具,同时也是我们身边的好伙伴,为了更好地吸引消费群体在宣传媒介里对汽车的选择以及审美需求的满足,在汽车营销视觉宣传中引入了波普艺术元素的设计形式来提升产品宣传的针对性与实效性。波普艺术(popular art)是流行艺术、大众艺术,它追求流行、时尚、大众。波普艺术通过拼接、大色块、夸张、重复罗列的造型、不同的符号、重复的图案等方式表达出设计的美。为了更好地在汽车营销中释放更多的精准销售信息,凸显车型的产品定位,增加其在各媒介中的曝光以及关注。本次论文针对波普元素在汽车营销视觉设计中的应用方式进行分析,总结出有规律性的表现形式与方法。
With the rapid development of society, cars are no longer out of reach. In today’s fast-paced life, it becomes an important tool for us to travel on the same trip and is also a good partner around us. In order to better Attract consumer groups in the media to meet the car’s choice and aesthetic needs to meet, in the visual marketing of automotive marketing has introduced the design of pop art elements to enhance the relevance and effectiveness of product promotion. Popular art is popular art, popular art, it is popular, fashion, the public. Pop art expresses the beauty of design through stitching, large color blocks, exaggeration, repetitively listed shapes, different symbols and repetitive patterns. In order to better release more accurate sales information in automobile marketing, highlighting the product positioning of the car and increasing its exposure and attention in various media. This paper analyzes the application of the Pop elements in the visual design of automotive marketing and summarizes the regular forms and methods.