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作为股市中一个庞大而重要的群体,小规模投资者在面对股市风险的同时,也在一定程度上影响着中国股市的发展。因此,从小规模投资者特点、投资心理与行为、避险能力几个方面出发,在调查与分析的基础上,运用行为金融学理论和统计学工具,对调查数据进行了详细的整理分析。从而得知:广大小规模投资者投资行为受自身心态、外部信息等多方面因素影响表现非理性状态。并提出几点合理化建议,希望投资者在不断提高自身生存能力的同时,推动股票市场向成熟化发展。
As a large and important stock market, small-scale investors face the risk of the stock market and at the same time, they also affect the development of China’s stock market to a certain extent. Therefore, on the basis of the investigation and analysis, this paper uses behavioral finance theory and statistical tools to conduct a detailed analysis of the survey data from the aspects of the characteristics of small-scale investors, investment psychology and behavior, and hedging ability. Thus we can see that the investment behavior of large-scale small-scale investors is irrational under the influence of many factors such as their own mentality and external information. And put forward some suggestions for rationalization. We hope investors will promote the maturity of the stock market while continuously improving their viability.