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“年轻的心在梦中流浪,倔犟的泪在空中飞扬……”这首旋律激昂,散发青春活力的广告歌可能许多人都耳熟能详。这是李金羽为健力宝公司做的广告。这个广告是两年前(’97年)刚从巴西回国时拍的,但一直到最近,我们才有机会完整地欣赏它。这个广告在每天22:45中央一台体育新闻结束后播放,大约一分钟左右,它以大羽的成长为线索;儿童时期苦练——巴西留学——学成归家,整个故事主次分明、一气呵成,歌曲激扬高昂而又深沉,画面干净利落、色彩非常好,情节虽然简单但很感人,尤其是小时候在大雨中泥地苦练的镜头。整个广告荡气回肠,让人热血沸腾,是一个能激励人的好片子。大羽的表演才能让人拍案叫绝,比之科班出身的演员不遑多让,大羽在中国足坛是个开先河的人(后来又有曹限东与马明宇为金弓鞋做广告,但效果一般)。去年11月
“Young heart wandering in the dream, stubborn tears flying in the air ... ” This first melody passionate, dissemination of young and energetic ad songs may be familiar to many people. This is an advertisement made by Li Jinyu for Jianlibao Company. The ad was taken two years ago (’97) when it was just returned from Brazil, but until recently we had a chance to appreciate it completely. The advertisement was played at 22:45 a day after the end of a central sports news. It took about a minute or so to clues to the growth of Tai Yu. In childhood, training hard - Brazil to study abroad - learning to go home, the whole story is clear-cut, Going together, the song is high and deep, the picture is neat, the color is very good, the plot is simple but very moving, especially when I was young and hard in the heavy rain of the lens. The entire advertising soul-stirring, exciting people, is a good film to inspire people. Oha’s performance can make a real success, than the studio-based extras so dutiful, Tai Yu in Chinese football is a precedent (later Cao Dong and Ma Mingyu for the gold bow shoes advertising, but the general effect). Last November