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建立客户档案,梳理客户关系,内联升重拾老字号优良传统的同时,搭上了电子商务这趟快车160年前,内联升鞋店掌柜赵廷把京城内达官贵人的鞋码尺寸一一记录在册,创造出一本《履中备载》,对客户用鞋进行个性化管理。而他无论如何也想不到,自己正在做着一件即便是在160年后各大企业也非常倚重的事情——客户关系管理。2010年,北京内联升鞋业有限公司(下称内联升)重拾镇店之宝,借助客户关系管理(CRM)系统建设对顾客数据实现高效管理,续写现代版《履中
Establish customer files, sort out customer relationships, in-line lifting the old good-old tradition, at the same time, take the e-commerce this train 160 years ago, in-line shoe shopkeeper Zhao Ting to the capital of the VIP size shoes one by one Recorded in the book, to create a “shoe in preparation”, personalized customer management shoes. And he could not think of anyway, and he was doing something that every major company relied on even 160 years later - customer relationship management. In 2010, Beijing Inline Shoe Co., Ltd. (hereinafter referred to as inline liter) to restore the town shop treasure, with customer relationship management (CRM) system to achieve efficient management of customer data, continue writing modern version of "