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中国石化广东石油将品牌建设放在企业战略层面进行部署,并渗透在企业核心业务中。2014年,中国石化凭借4572亿美元的营业收入排名世界500强第三。中国石化集团公司董事长傅成玉指出,榜单反映了成绩,更照出了差距。当前中国石化最大的差距不是规模和速度的差距,而是质量和效益的差距;不是硬实力的差距,而是软实力的差距。其中软实力的差距,就包括品牌形象方面的差距。油品销售企业承担着对外传递中国石化企业理念、展示企业形象的责任,但往往由于点多面广、风险点多、员工素质
China Petrochemical Guangdong Petroleum will be brand building on the strategic level of enterprise deployment and penetration in the core business of the enterprise. In 2014, Sinopec ranked third in the world’s top 500 with 457.2 billion U.S. dollars in revenue. Fu Chengyu, chairman of China Petrochemical Corporation pointed out that the list reflects the results, but also according to the gap. At present, the biggest gap between Sinopec is not the gap between the size and the speed, but the quality and effectiveness of the gap; not a hard-power gap, but the gap between soft power. The gap between soft power, including the brand image of the gap. Oil sales enterprises assume the external transmission of Sinopec’s corporate philosophy, to show corporate image of the responsibility, but often due to a wide range of points of risk and more staff quality