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正版输给了山寨之后赶集网是一家分类信息网站,许多人对赶集网可能并不陌生。该网站为提升品牌影响力,曾经不惜耗资4亿元制作了一个广告片,在央视及各大卫视轮番播出。广告片策划脱俗,颇具创意:因《武林外传》而红透大江南北的姚晨,骑着一头小毛驴,摇头晃脑,滑稽搞笑。姚晨还不忘对观众吆喝:“赶集网,啥都有!”一时间,“大嘴美女”姚晨连同那头可爱的小毛驴,一下子深入人心。有了这则广告的推波助澜,赶集网的访问量直线攀升。不久,一个中年人看了这个片子后,灵光一闪。第
Genuine lost to the cottage after the market is a network of classified information sites, many people may be no stranger to the market network. The site in order to enhance the brand influence, has spent no more than 400 million yuan cost to produce a commercials, CCTV and major satellite TV turns broadcast. Creative advertising planning, quite creative: because of “martial arts rumor” and red through the Yangtze River north and south Yao Chen, riding a donkey, shaking his head and brain, funny funny. Yao Chen also did not forget to shout to the audience: “a time, ” big mouth beauty "Yao Chen together with the other side of the cute little donkey, all of a sudden enjoys popular support. With this ad fueled, the market share of the market goes up. Soon, a middle-aged man saw this film, the Emmanuel flash. No.