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随着社会文化与科技的多元化发展,标识导视系统的设计逐渐从标准化走向多元化、个性化。基于旅游视野下的温州盘云谷标识导视系统设计,就是遵循旅游景区公共信息导向系统设置规范的前提下,根据盘云谷文化创意村的定位与发展理念,结合地域文化特征,综合考虑空间布局、环境特点,并从中提取图形创意的素材与灵感,采用其标志的辅助图形进行设计与构建,既是标志的延伸与拓展,更是体现了其独特的个性与丰富的内涵,提升盘云谷的整体形象。
With the diversified development of social culture and science and technology, the design of the logo guide system has gradually shifted from standardization to diversification and personalization. Based on the tourism visual field design of Wenzhou Dayun Valley logo, the concept of public information orientation system of tourist attractions is followed. Based on the concept of the location and development of the cultural and creative village of Dayun Valley, combined with the regional cultural characteristics, Layout and environment, and extract the creative material and inspiration from the graphic design and construction of the logo with its auxiliary graphics, is not only the extension and expansion of the logo, but also reflects its unique personality and rich connotation, enhance the Valley Cloud Valley The overall image.