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运用文献资料法、问卷调查法、访谈法、数理统计法及主成分分析法,以乒乓球超级联赛上座率制约因素为研究对象,分析和归纳影响乒乓球爱好者现场观看乒超联赛的因素,并对各影响因素进行主成分分析以确定权重,找出影响乒乓球爱好者不去现场观赛的主要原因,制订提升上座率的策略,以期为未来乒超联赛的高效运营提供参考。结果显示,影响乒乓球爱好者现场观看比赛的因素从高到低依次为门票、宣传推广、交通和个人因素。据此提出相应对策:加强主场建设,稳定联赛赛程;整合电视资源,加大力度积极利用新媒体;提供便利的交通服务;提高赛事的精彩程度,提高观众观赛兴趣。
By using the methods of literature, questionnaire, interview, mathematical statistics and principal component analysis, taking the constraints of attendance rate in Table Tennis Super League as the research object, this paper analyzes and summarizes the factors which affect the table tennis fans watch the Table Tennis Super League, And the principal component analysis of each influencing factor to determine the weight to identify the main reason that table tennis lovers do not go to the scene to watch the game, to develop strategies to enhance the attendance, with a view to providing reference for the future efficient operation of Table Tennis League. The results show that the factors that affect table tennis fans watch the game from high to low in order for tickets, promotions, transportation and personal factors. Accordingly, the corresponding countermeasures are put forward: to strengthen the construction of the main stadium and stabilize the league schedule; to integrate the television resources, to make greater efforts to actively utilize the new media; to provide convenient transportation services; to enhance the splendidness of the competition and to increase the audience’s interest in watching the match.