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能不能正确对待跨文化交际中的文化差异是能不能保证跨文化交际顺利进行的先决条件。针对目前跨文化交际论述的一些理论误导，从交际文化学的角度提出解决文化交际冲突的一些重要原则和应遵循的文化规约是非常及时和必要的。
Whether we can correctly deal with the cultural differences in intercultural communication is a prerequisite for ensuring the smooth progress of intercultural communication. In view of some misleading theories about cross-cultural communication at present, it is very timely and necessary to put forward some important principles to solve the cultural communication conflicts and the cultural conventions to be followed from the perspective of communicative and cultural science.