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新媒体时代的传统广告互联网的渗透率和人们对它的关注度越来越高,用户停留在网络媒体上的时间也越来越长。在传统的广告模式下,广告公司只需要关注策略、创意、覆盖和到达。然而,随着互联网的渗透率越来越高,消费者的行为和角色都发生了变化,客户的需求也随之变化。我们要把品牌和销售划分清楚。今天我们做行销,不是在把商品卖便宜,而是要把商品卖贵,让品牌有议价空间。消费者本质上的习惯没变,只是在新媒体上分流了。广告公司要关注的是媒体上的分流渠道。对品牌而言,除了突发事件和媒体价格战之外,仍然是对大品牌的
Traditional advertising in the new media era Internet penetration and people’s attention to it is getting higher and higher, users stay in the online media longer and longer. In the traditional advertising model, advertising companies only need to focus on strategy, creativity, coverage and arrival. However, with the increasing penetration of the Internet, consumer behavior and roles have changed, and the needs of customers have also changed. We want to distinguish the brand and sales clearly. Today, we do marketing, not to sell goods cheap, but to sell your products expensive, so that the brand bargaining space. Consumer habits have not changed in essence, just diverted in the new media. Advertising companies should pay attention to the diversion channels in the media. For the brand, in addition to unexpected events and media price wars, is still a big brand