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曾经沸沸扬扬的推技术似乎在近一个时期销声匿迹了,而根据业界权威人士、商业杂志和一些主要出版物的结论,推技术已经失去了生命力。那么它为什么会失败呢?其实,它并没有失败,也不会失败。推未失败推(Push)是一种技术的简单说法,这种技术直接把信息传递到你的计算机上。它与“Pull”技术相对,后者是你在Web上进行搜索,然后将得到的信息下载到自己机器上的方法。推技术并没有失败,它取得了很大的成功。但不是象一些推技术公司期待的那样,也不是以易混淆的、难配置的频道或个人客户端软件的形式出现。相反推技术只是简单地默认它的最基本形式——电子邮件。实际上,电子邮件在新闻出版业有许多成功的案例,例如AnchorDesk公司每天向150万读者传送邮件,还有一两家公司的读者也超过了100万,许多公司的订阅者部有几十万,
The once-booming push technology seems to have disappeared in nearly a decade, and according to industry pundits, business magazines and some major publications, push technology has lost its vitality. So why does it fail? In fact, it has not failed, it will not fail. Push is not a failure Push is a simple way of saying that technology delivers information directly to your computer. It is relative to the “Pull” technology, which is the way you search on the Web and download the resulting information to your own machine. Push technology has not failed, it has achieved great success. But not as some push technology companies expect, nor do they come in the form of confusing, hard-to-configure channels or personal client software. In contrast, push technology simply simply default to its most basic form - e-mail. In fact, there are many successful cases of e-mail in the press and publication industry. For example, AnchorDesk sends mail to 1.5 million readers a day, while one or two companies have more than one million readers. Many companies subscribe to hundreds of thousands of subscribers,