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中国传统吉祥图形题材广泛、意蕴深厚,是中国传统文化的独特景观和宝贵财富。它的介入为重新审视现代标志设计提供了不竭源泉和永恒动力,将其审美思想、吉祥寓意以及造型方法融入现代标志设计之中,可改善标志设计因长期套用西方的理论和技法而造成作品缺乏中国文化气息和民族个性的状况。当这些吉祥图形与标志设计所需求的信息传播、文化心理等因素相契合时,它们的丰富寓意便会在现代设计中重新演绎,并被赋予新的时代内涵。
The traditional auspicious graphics of China have a wide range of topics and profound implications. They are the unique landscape and valuable asset of Chinese traditional culture. Its involvement provides an inexhaustible source of inspiration and eternal motivation for re-examining modern logo design, integrating its aesthetic ideas, auspicious meanings and modeling methods into modern logo design, and can improve the design of the logo for long-term application of Western theories and techniques Lack of Chinese culture and national character of the situation. When these auspicious images are compatible with the information dissemination, cultural psychology and other factors required by the logo design, their rich implication will be re-interpreted in modern design and given a new connotation of the times.