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“我的经历,成为你的梦想”。一个品牌要想在短时间内出名并不难,可要让品牌精神历久弥新,屹立几十年、上百年,变成可以影响社会文化的强大基因,就需要艰难的持守。而只有让消费者真正了解了品牌的身世、背景与文化,才能把其购买过程变成一个发自内心的愉悦体验。这在移动互联所带来的无缝连接的当下已变得尤为重要。显然,奢侈品牌在这方面驾轻就熟。比如香奈儿就是其中很好的典范。打开香奈儿的官网,除了相关产品、时尚资讯的介
“My experience, become your dream ”. It is not difficult for a brand to be famous in a short period of time. To make the brand spirit last a long time and to stand for decades and hundreds of years becomes a powerful gene that can influence social culture, it needs to be held up with difficulty. Only by allowing consumers to truly understand the brand’s history, background and culture, can its purchase process into a heart-pleasing pleasure experience. This has become particularly important nowadays with the seamless connection that mobile Internet brings. Obviously, luxury brands in this area are familiar. Such as Chanel is one of the good example. Open Chanel’s official website, in addition to related products, fashion information