Community Analysis of Local Fashion Brands in Social Media,Customer Centric Model,Brand Trust,and Br

• 作 者: Iha Haryani Hatta Widarto Rach
• 机 构: UniversitasPancasila
• 出 处: 美中经济评论:英文版
• 发表日期: 2018年8期
• 关键词: CUSTOMER centric MODEL SOCIAL media BRAND community BRAND TRUST BRAND LOYALTY

This study focuses on brand communities in developing countries,especially local fashion brand communities with brand trust and brand loyalty aimed at proving that the local fashion brand communities on social media can influence customer centric models,n