论文部分内容阅读
分众传媒创立于2003年,2005年在美国纳斯达克上市,2007年被纳入纳斯达克100强指数股。分众传媒是中国最大的生活圈媒体群,围绕消费者的生活轨迹展开,用框架媒体覆盖了人最主要的生活场所(公寓社区),用楼宇电视覆盖了人最主要的办公场所(写字楼),用终端电视覆盖了人最主要的购物场所(卖场),用映前广告覆盖了人最主要的娱乐场所(影院),形成了无处不在的影响力。
Focus Media was founded in 2003, NASDAQ in the United States in 2005 listed in 2007 was included in the top 100 Nasdaq index stocks. Focus Media is China’s largest living circle media group, focusing on the life trajectory of consumers, with the framework of media coverage of the most important place of life (apartment community), with the building of television coverage of the most important office space (office) The use of terminal television to cover the most important shopping places (stores), with pre-sales ads covering the most important entertainment (theater), the formation of ubiquitous influence.