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本刊第三次“全国用户满意品牌”评选活动已圆满结束,获得这一荣誉的企业正开始以各种形式在社会上开展宣传。品牌经营是市场竞争的最高形式,品牌推广是企业实现品牌经营不可或缺的重要手段,这些已经为大多数农机生产企业所认识和接受。品牌推广是企业的自主行为,不应为外界所左右。然而,目前我国传媒行业不太规范,甚至存在极不正当的“拉”广告的行为和个别“骗子媒体”。据有企业反映,不知一些“媒体”通过哪些途径搞到企业负责人的电话和手机号码,打着各种幌子,有的搬出听起来很唬人的单位或领导的旗号,利用人情关系或“获奖”等理由,千方百计与企业套近乎,甚至利用曝光恐吓等卑劣手段,诱惑甚至逼迫企业在他们的“媒体”上做广告。这样的事情出现的多了,一些企业有了上当
The third issue of “National Customer Satisfaction Brand Award” has been successfully concluded, and the enterprises that win this honor are beginning to carry out publicity in various forms in the society. Brand management is the highest form of market competition, brand promotion is an indispensable means for enterprises to achieve brand management, which has been recognized and accepted by most agricultural machinery manufacturers. Branding is the independent behavior of enterprises, should not be left to the outside world. However, at present, the media industry in our country is not normative, and there are even extremely improper “pull” advertising acts and individual “liar media”. According to reports by some enterprises, some ways in which the “media” is going to get phone numbers and cell phone numbers of business executives are under various pretexts and some move out of the banner of flattering units or leaders and make use of human relations Or “award-winning” and other reasons, do everything possible to set off with the business, or even the use of means of exposure and other despicable means to lure or even force companies to advertise in their “media ”. Such things appear more, some companies have been fooled