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奢侈品(Luxury)在国际上被定义为“一种超出人们生存与发展需要范围的,具有独特、稀缺、珍奇等特点的消费品”,又称为非生活必需品。在经济学上讲,指的是价值/品质关系比值最高的产品。从另外一个角度上看,奢侈品又是指无形价值/有形价值关系比值最高的产品。在生活当中,奢侈品牌享有很特殊的市场和社会地位。世界品牌实验室,准确掌握品牌精髓,为客户提供品牌咨询并管理他们的品牌,通过在全球品牌领域的领先地位,已建立起一套独特的品牌运作式和操作方案,并得到全球众多著名企业的应用和赞同。
Luxury is internationally defined as “a kind of consumer goods that is unique, scarce, exotic and so forth beyond the scope of people's needs for survival and development”, also known as non-necessities. In economics, refers to the value / quality relationship between the highest ratio of products. From another perspective, luxury goods also refers to the highest intangible value / tangible value of the relationship between the product. In life, luxury brands enjoy a very special market and social status. World Brand Laboratory, accurately grasp the essence of the brand, to provide customers with brand consulting and management of their brand, through the leading position in the global brand, has established a unique brand of operation and operation of the program, and by many well-known global companies The application and approval.