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西班牙毕尔巴鄂城市发展案例是世界闻名的典范,要真正让人们对一个城市产生好感和留有良好印象,广告媒介宣传是重要的宣传手段,毕尔巴鄂城市宣传片广告在短时间带给观众深刻印象,产生良好的广告效应,其创意功不可没。本文受这个案例的启发,对电视城市广告的创意的设计思维理念做了一些分析和探讨,意在进一步明确电视城市广告宣传片的创意设计的理念和设计方法,也进一步提高对电视城市宣传广告设计的创作设计能力。
Spain Bilbao city development case is a world famous example, to really make people feel good about a city and have a good impression, advertising media is an important propaganda means, Bilbao city advertising commercials in a short period of time Impressed the audience, resulting in a good advertising effect, its creativity contributed. Inspired by this case, this paper makes some analysis and discussion on the creative thinking of TV city advertisement, which is intended to further clarify the concept and design method of creative design of TV city advertisement film, and further enhance the promotion of TV city advertisement Design creative design ability.