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据有关资料显示,2003年全国1500多家乳品企业30%以上存在亏损,其状况较之2002年基本没有改善。为什么会有这种朝阳产业、夕阳表现的现象发生呢?中小型和新兴乳品企业在这种状况下又该如何生存,如何赢利呢?针对这个问题,我们采访了盛堂咨询公司。这期我们主要是围绕产品来讨论这个问题,以后我们将围绕品牌、通路等继续深入我们的话题。敬请关注。
According to relevant statistics, more than 1,500 dairy enterprises across the country suffered losses of over 30% in 2003, and their conditions have not been substantially improved compared with 2002. Why such a sunrise industry, the phenomenon of the sunset performance? Small and emerging dairy companies in this situation how to survive, how to profit it? In response to this problem, we interviewed Sheng Tang consulting firm. This issue we mainly focus on the product to discuss this issue, we will focus on the brand, access, etc. continue our in-depth topics. stay tuned.